Resorting to Resort Brochures for marketing
Resort has become a synonym for recreation and vacation. Few of the places have become 'resort towns' where majority of the economy is based on resorts and hospitality related industry. It may have also been because of the natural resources and the geographical feasibility the places offer. There are many types of resorts which have evolved with the growth of resort and tourism culture.
A resort can be a luxury, all in one kind where exotic hospitality, star rating and available amenities capture the lime light. Whereas there are specific kinds of resorts which focus on a particular arena like ski resorts, spa resorts and golf resorts. There are also holiday parks, camps and villages which are nothing but resorts wrapped in different tastes like villas, boat houses etc.
An important feature of a resort is its isolation from the normal life. They are usually located in far off places where there is less or no human habitation. They might be located on hill tops, river side, on beaches, in the valleys, forests etc. There are also resort islands which are located on small islands where there are no human activities other than the resort. Most of the times, despite its star ratings and superior quality, resorts need publicity for people to know where they are and what they offer.
There are many kinds of advertising; most prominent being the ads in television, radio and internet. Apart from these media, there are stationeries like brochures, posters, postcards, flyers and folders which have many advantages in their own way.
Advantages of using resort brochures:
One of the most advantageous factors in resort brochures is that it can be with the target customer for some time and may be useful when the customer needs it. Whereas the mass media advertising campaigns are temporary and even might be forgotten by the target customer in a span of time.
More details regarding the amenities, offers and location can be included in these stationeries.
These resort brochures can be streamlined to reach more number of intended target groups as they are more localized and have better reach comparatively.
They are relatively cheap and have better versatility in advertising fields because of their flexibility and ease of use. The same resort design brochure templates can be used in various contexts like online advertising, newspaper ads etc.
How best can a brochure template for resorts be customized?
A resort brochure can be customized based on the theme of the resort, location, target customers and the many amenities it consists. Also remember few must dos while designing a resort design brochures.
Let there be less text and more images. After all, images can speak a thousand words! As far as possible include more and more images of the resort interiors, exotic restaurants, spas, garden, bar, swimming pools and other luxury hospitality features. You may also include images of the nearby scenic locations like beaches, waterfalls, mountains, valleys, snow caps and forest. This gives a visual guarantee to the viewer and an idea of how the resort and its location looks like.
Try to include small but attention grabbing text which best describes the theme and vision of the resort; also include the description of the features and amenities. Highlight the offers which are available in the resort for this season. Include them in stylish looking text boxes flying around the relevant images.
Decorate the resort brochure template with stylish borders with contemporary designs which suit the theme of the brochure. Instill pleasant colors with contrasting schemes to make the brochures attractive.
Let your customers know why they should opt for your resort. Display prominently the exclusive features in the resort and how the resort is better than the others in the competition by advertising your hospitality concerns.
Provide space at the ending of the brochure to tell your customers about the special facilities like pick and drop services, advance online booking facilities, contact modes etc.
Various types of marketing stationeries and their uses:
Stationeries come in many forms, sizes and designs. Select the best suitable type for a particular purpose and remember to choose for smaller brochure size. Small and attractive brochures and posters are known to have a better impact on the minds of the customers.
There are resort 3 fold brochure templates available which can have up to six divisions. It helps to clearly segregate content matter and organize the brochure properly and efficiently.
One can make use of the free resort poster designs to create amazing posters which could be displayed at potential hot spots like travel agencies and tourism centers.
There are also flyers and folders which can be made available to customers for information regarding the restaurant menu, spa facilities or even the resort map.
Brochure template for resorts can also be used in advertising arenas other than printing stationery; like internet marketing, banner ads, newspaper ads and so on. So opt for a template which is multipurpose in utility. Your search for such and even better brochure templates ends at brochuremonster. Choose among the loads of fully customizable templates available in all popular formats and sizes. Also avail the online printing facilities and membership offers common for all the stationery related products at brochuremonster.