A Thing of Beauty Is Joy Forever

A shimmering full-color brochure is a sure-fire way to showcase your business or product. Colorful brochures are powerful tools to build an image for the company, promote an event, and update product specifications. A colorful, clear, crisp, and professional brochure literally startles anyone looking at it. The advantage of a color brochure over a black and white is that it creates more emotional involvement. Color brochures are useful sources for featuring valuable information, images, and for answering questions. They enhance any marketing advertising and educational efforts. Influence the purchasing decision of your potential clients with the colors you select for your marketing collaterals.

Choosing the Right Color

There are three concepts relating to applied color perception: physical, psychological, and psychophysical. We need to use psychophysical concept that bridges the gap between physical stimuli (feeling good) and psychological responses (decision making). A little attention to color meaning can add new dimensions to your design. Knowledge about what colors mean in various cultures and traditions can help you in choosing the right color for the brochure. Explore the favorite colors of men and women before choosing colors for printing brochures. To convey the right tone, message, and evoke the desired response, the meaning of color is as important as the contents of the brochure. The shades of your choice can provide you with the opportunity to entice your target audience.

Color Symbolism

Colors are more than just a combination of the different hues. They create a deeper meaning as they are associated with certain symbols and emotions. If words can paint pictures, colors too can speak words. For example, red symbolizes ‘love’, ‘stop’, ‘danger’ and ‘war’. Green symbolizes ‘life’, ‘growth’ etc. Blue suggests ‘trustworthiness’ and ‘stability’. Orange is for ‘vibrancy’ and ‘energy’. Before you choose colors for your brochures, get suggestions form experts about color symbolism and emotions evoked by the different warm, cool, and neutral colors.

Computer Colors versus Print Colors

The computer monitor displays colors in RGB (red, green, blue) format. Because of their electronic illumination the colors on your computer screen appear exceptionally brilliant. But printing presses use the CMYK coloring format. The CMYK coloring format uses a combination of Cyan, Magenta, Yellow, and Black to create other colors, which lacks the artificial illumination produced by your computer monitor. So, while choosing colors for printing ask for the color catalogue and check if the printer can produce color of your choice without much deviation. With the advent of digital printing equipments, now it is possible to produce in print a clone of what you see in your monitor.

Think of colors to affect the buying habits of your potential customers. You can speak louder with your color choice than any other content you provide in your marketing collaterals. Indeed, colors play a major role in making of the business. This fact has made companies spend millions of dollars in these types of researches.

< Previous articleNext article >