Different types of flyers exist. There are some with color, some without, and some with clever artwork some without. Just as there are professional looking authentic flyers that capture a customer, so there are also cheap color flyers which put off a customer, and make him refuse an offer. Usually these colors are used in cheap inexpensive flyers and are made available for the economically weak, low income group of customers. If a company wishes to prosper through its efforts then it must make the time to show attention to its features and make the flyer as attractive as possible. Even though the colors used may be cheap, the overall presentation should be expensive. Only then will the customer be interested in reading further. The cheap colors do nothing to enhance the beauty, they only depreciate it. Beware of using cheap colors that mar the flyers image.

Advantages

• Cheap color flyers are easy to use
• They are inexpensive and economical
• They convey the message succinctly
• They have a wide and vast readership

Disadvantages

• They are poor quality hence easily discarded by the customer
• They do not convey the message as well as the expensive ones
• They are viewed suspiciously by the average customer
• Cheap color flyers do not generate as big a response as the expensive ones

Strategies for making inexpensive color flyers work for your business

There are totally three major expenses involved in the process of using flyers. They are: flyer designing, printing and distribution. You can make the inexpensive color flyers work for your business through meticulous planning. All these three stages are important while using the flyer as a marketing tool. However, according to the audience profile, the cost of either one of these can be reduced. The high profile audience those who are educationally forward do not appreciate flyers with colorful designs and flowery graphic. They will expect professionalism and simplicity in your design. But as said earlier people those who are educationally backward and those who belong to lower income groups will not generally understand the intricacies in the designing. So the brilliant artworks done by the designer in the flyer will only make it reach the exit door. So audience profile should be considered before designing a flyer. The next stage printing can be done using an office printer itself. This will reduce th e costs involved in printing. There can also be a good share of office printing and commercial printing. The third way of reducing the costs is to make the distribution using different mediums such as direct mails.