Remember, you should speak the language of readers. So put little effort in understanding your audience. Don't fail to relate your words with their needs. Come up with a headline that explain your product to its best .If situation calls for more content beyond the headline, break them into key points. Make them more reader -friendly without demanding much of his time. Your text should be in tune with the design. It should not produce conflicting meaning that will deceive the reader
Strategies of good flyer designs
There are no hard and fast rules for designing flyers. However there are certain qualities for good flyer designs. Design plays an important role in holding the interest of the readers. A good design should not necessarily have highly brilliant artworks, colorful features or flowery elements. It should produce the meaning that the designer is intended to imply. It is as simple as it is. A simple image with just a small caption can also do well for the business. On the other hand, a complicated design which is beyond the comprehension ability of the readers is a drain in the pocket of the businessman. The design is for advertising purpose and not for gaining appreciation for the artistic work of the designer. So he should bear this in mind and imbibe the ideas of the businessman into his design. Ok. The design is perfect and the finish has also been fine tuned. Is this enough for a flyer to be successful? Absolutely not. Design is only one aspect of the flyer and there is no doubt that it contributes for the success of it. But design alone does not decide the success of it. There are other factors that contribute for the success of the flyer apart from flyer designs. They are text, printing and distribution method.
Other considerations for a successful flyer
- The text should be kept short.
- It should not exceed three or four lines
- The colors should not be over used.
- Two or three colors alone should be used.
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