Flyers are pamphlets or circulars for mass distribution. They are used by many businesses today. When you use flyers in your offline advertising plan it can be both effective and profitable. Remember flyers are like big business cards only better

One major difference between flyers and business cards is that there is more space available with flyers Business cards are constrained by space. Please note however that though the space with flyers is more it should not be used as an excuse to over fill it with content. In fact the content should be kept to the minimum Flyers can be used to maximum advantage when they are filled with bright colors and graphics as they instantly attract attention to your message.

They are five standard themes that on which content of flyers are based. They are.

• General Information.
• A Sale
• An Announcement
• A Time Sensitive Offer.
• A Special Promotion

Textual Content

You can use your business name or up to a five word eye catcher as your Headline.You can write four to eight lines of smaller text to explain your offer.

Color and Graphics

Use a lot of bright colors to make your flyers stand out Limit yourself to four colors only Make white your background with two to three colors as accents If you are using photos and clip arts ensure that no more than 25% of the total flyers' space is taken up.

Themes used in flyers

As discussed earlier, there are five themes which can be used for advertising using flyers. General information can be a brief description about the company or a product or service. It can be made as the flyer theme in any season. Flyers that are made using this theme can be used for a longtime. So it can be printed in bulk. The second theme can be about the sale of a product. If a new product is up for sale, this theme can be used. Flyers are used to introduce the new product or service to the public. The unique features of the product, its usage method, availability etc can be introduced through the flyers. The announcement can be made for anything like a discount, introduction of new range of products, change of address etc The next theme, the time sensitive offer can be made through flyers for offers that are relevant for a particular season or period. The last theme can be used during a special offer made by the company.