- They are free and hence are easily accepted by the customer who does not want to pay a price.
- They convey the company's message succinctly and well.
- They have a wide readership as they can be easily sent through mail and dropped into letter boxes.
- They invite response from the customer. Many customers do respond.
- They are an economical and effective way of getting the message across to the customer.
- Since they are free they may be treated with disdain by the customer.
- Customer may be annoyed with these flyers cluttering up his mail box and his mail.
- Customer may receive a vague or even incorrect understanding about the company due to little information provided.
- Customer may be already prejudiced against free flyers and other such promotional material.
- Insufficient info provided can irritate and frustrate a customer.
It is important for your flyers to be interesting and impressive. They should be designed in such a fashion that readers perceive them as important. It should not be flowery or colorful giving a poor impression to the readers about the business. The text should also be kept short. A headline that calls for immediate action like “hurry”, “start immediately”, etc is very important as it will induce the interests of the readers. A call for action should also be included with the flyer. The businessman can ensure the feedback from the readers. He can include anything like a write back coupon or a discount coupon for making the readers to purchase form his shop and likewise.
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