Frequent flyers are most important. Frequent flyers even decide the success rate of your flyer exercise. Anything and everything in life is decided by frequency and flyers are no exception to this generic rule. It is essential to understand the fact that the same rule will apply in the case of flyers also. Flyers should be constantly displayed and it is certainly important to give them the right priority by all means. These flyers have lots of relevance and it needs to be remembered that it has to be adopted for all categories. Without these it won't be possible to promote any flyers no matter what ever mat be the category or how best the product may be. This is like the fundamental aspect of any flyers. If this is not taken seriously then the success rate of flyers will come down. As a matter of fact many people do this mistake. They become delighted about the initial response. They become very lethargic and expect things to fall in shape automatically which does not happen in practice and so it is important for people to do these things in a proper manner to achieve the organizational objectives.