High flyers are flyers that contain minimal basic information about the company its products or services. They act as a spring board helping a customer get off his feet and into the company. High flyers usually contain the basic info about the company's activities, its functions, contact details and advantages of contacting etc. They are designed to attract the customer and to arouse his curiosity about the company or product. High flyers are designed to help the customers make an initial foray into the world of high flyers. They are designed to make the customer want to read more. They are useful to customer and company alike. Generally these flyers cost less and are easier to produce. High flyers are the perfect answer when you want to promote your company economically. High flyers are generally low priced and economical. They do not cost much to produce. They are also generally favored by the average population. High flyers do the company a world of good. They are certainly a boon to all concerned

Advantages of high flyers

• They present the information succinctly
• They arouse the interest of the readers and prompt them to read further
• They cover all the basic details without prolonging the content
• They are useful to both the customers and company
• They are very cost-effective
• They are easier to produce
• They are people-friendly
• They work well for the business

Disadvantages of high flyers

• They are limited by space
• They provide only basic details
<.li>Customers are left in a chaotic state without providing full details
• They do not use the elements of a good design to the fullest
• Customers may perceive them as junk
• Customers may fail to act on the messages
• They may discard them
• Distribution is difficult
• Not favored by all the sections of people
• They may not appeal the high-income group

Who can use high flyers?

These flyers should be used by someone whose products and services are aimed at catching the market that serves the average population. The term average population refers to those people who are either economically or educationally backward or both. Next to average population, these flyers can be used to attract children. Children generally have poor comprehension skills. So flyers should be designed to match the comprehending ability of children. They also cannot appreciate intelligent artworks which will be far from their understanding ability.