Generally leaflet distribution is done by directly handing out the leaflets or by simply leaving it in several shopping outlets for free pick. At times, leaflet distribution is also done through newspaper insertions or by mailing it to the contacts. But there are downsides in several methods of leaflet distribution. After considering all of them, the best method of leaflet distribution seem to be newspaper insertions.

Benefits of newspaper insertions

Since leaflets reach homes directly with newspapers, there are fewer chances for tossing them out. There are chances for more than one person to read the leaflet. People can take their time out in their leisure and make an attempt to imbibe the message. They can be used more than one time. That is, they can be reread many times. Moreover, there are chances for the readers to act on the instructions instantaneously. For instance, immediately contacting the distributor over phone or immediately writing the feedback etc

Strategies of leaflet distribution

There are various methods of leaflet distributions. Many agencies provide leaflet distribution services. You can contact them to decide the kind of distribution before hand. The most popular form of distribution of leaflet is hand to hand. They are handed out to people those who walk in the streets. But this method distribution proves to be ineffective at times. People are often involved in shopping or other activities or walking their way home. So they may make a fuss to get a leaflet or read through them. So this method may often make a drain in the pockets of the businessman. The second method of distribution is inserting in newspaper. In advertising parlance, this is called as newspaper insertions. Leaflets are inserted in popular newspapers and send for distribution along with the newspapers. Normally top newspapers with good readership rates are chosen for the leaflet distribution. Even if people don’t find time to read through the newspapers, they will take a look at the leaflets. This is where the short and sweet nature of leaflet fits in. They take only seconds to read and so people will not hesitate to read them. Another method of distribution is through mails. They can be sent through direct mails or simply dripped into the mail boxes. Even in this method people will often consider the leaflet as mere junk and fail to act on the message. Moreover leaflet itself is considered as a marketing material best known for its gimmick.