Marketing flyers are preferred for many reasons. The very term marketing flyers is a self explanatory one. Marketing flyers can be used for many other purposes. It has been quoted several times that finance is the lifeblood of any business. If that be the case the role of marketing deserves no special explanation. The role of marketing function deserves no special mention. Marketing flyers have several important objectives. They undertake marketing function. Marketing involves lots of issues and it is not just possible to do explain it in few words. It involves all the activities that are undertaken to promote sell advertise and convince the customer to buy the product or service. One must understand the fact that marketing does not necessarily involve monetary transactions. It is not a must that marketing should necessarily involve monetary transactions. Even a word of mouth can be classified under marketing. It is therefore imperative for every organization be it big or small to concentrate on marketing flyers. If they are not going to do that then the chances for success is very limited. This is not to say that organizations don't succeed without marketing. They may but the success rate might be relatively low and so marketing flyers need to play a dominant role in this.