Real Estate flyers should contain the following information
- They should contain data on the type of real estate, the land area, the type of house; building or independent house etc.
- Real Estate flyers should have full contact details of the agent or contractor (go between) including his address and most importantly his phone no.
- They should clearly state that the specified property is up for sale and its price tentatively
- They should include by the use of graphics, a map or layout showing the estates situation and any famous landmarks nearby.
- They are handy, manageable and easy to use
- They create awareness among the general public about the availability of land for sale and people can act on the information.
- A wide cross section of people can be reached through these Real estate flyers.
- They are economical and inexpensive without being cheap
- They help in laying the foundation for the house searching process
- They will be perceived as junk by the readers
- They will reach only people those who come out
- They can also reach people those who are not looking for any real estate purchase or sales. So they can prove to be waste.
- Flyers are easy to miss and people will not bother to carry it safely home.
- If colorful graphics and good quality paper should be used, they can burn a hole in the pocket of the businessman.
- They can be used only as a compliment for other marketing efforts and not as stand alone.
- They will not appeal illiterates those who cannot comprehend the message.
- Distribution is quite difficult. Manpower is required for handing out directly to the public or mailing to their addresses.
- There are various practical difficulties in distribution also. Many will not be interested in receiving flyers. They may make a fuss about it.
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