It is only a tool for advertising and it is not the entire advertising strategy itself. Many people fail to understand the importance of it. It is as important as the medium of advertisement. An advertisement does not merely succeed just because you create it. In the same way a brochure is not necessarily a shortcut to success just because you make it. This is the basic issue with a snail. Similarly when it comes to brochure boxes they perform the function of the snails shell. The brochures can be compared to the snail itself

However the actual reality is that snail is a living being while brochure is an inanimate object. They will not serve any purpose and they will be disposed off. Business cards should convey message and they should not be meant for massages. Lots of importance should be given to them and one will treat them like a waste paper. When a candidate is applying for a join he or she will prepare a resume and a covering letter. The business card is like the covering letter and the resume is like the project proposal.