Imagine walking into a store or a mall and receiving a flyer from someone within. This is exactly what we mean by a sample flyer. Sample Flyers are produced by companies who wish to inform and educate the world about themselves and their products and services. The best and most effective way of doing this is through sample flyers. These are flyers that have the company name, kind of business it does and the contact details. They contain info that the company feels is best calculated to arouse a customer's interest and make him search for more. They may ask a meaningful thought provoking question or describe partially the benefit of the product or service and then leave the rest to the customer. Is he interested enough to want to know more? Sample flyers also invite response from the customer by furnishing their full contact details and a request to respond. They do this so that they can evaluate the customer response and act on it in the future. You may have seen many sample flyers like this. By and larg Sample flyers are a good deal as they not only promote you to the customer but also ensure that the customer response can be gauged by you.

Advantages

• They advertise your company for free.
• They are cost effective not a drain on your pocket.
• They create awareness about your company to the outside world.
• The invite customer response which can be evaluated and gauged.
• They are your company's official face to the world.

Disadvantages

• They may be discarded by the customer who will view it as junk
• They may be viewed with skepticism by the customer who feels that a company's worth cannot be assessed in a single sheet of paper
• They may irritate a customer who feels not enough info has been provided
• Because sample flyers are free they may be dismissed lightly by the customer
• They don't tell the whole story.

Important considerations in sample flyers

As has been said, the evaluation of the customer response is an important benefit of sample flyers. So it is important for the businessman to include a call for action in the flyers. He should make the readers to act on his message. For instance, call a toll free number, post a mail to a particular mail box to avail free gifts etc will help the advertiser to gauge the interests of the customers based on their response.