Adobe Indesign Adobe Illustrator Adobe Pagemaker Adobe Photoshop CoreldrawBefore you start printing your brochure, you need to ask yourself one basic question. Do I need to print a small or large number of brochures? Depending on your need, you could choose commercial printing using a commercial press service or an in-house printing using your DeskJet or Inkjet printer. In House Printing In House printing depends on the type of printer you have. Most households have Inkjet printers. Laser printers are another favorite choice. Inkjet printers Inkjet printers used at home or office require aqueous inks which are a mixture of water, glycol and some dyes or pigments. Inkjet uses the RGB format for printing even though the inks in the files are CMYK format. These are converted to the RGB format. Also inks are difficult to manage on the surface of the media like paper, glossy paper, transparencies. Many times, the requirement is specially coated media.
Home based Inkjets use thermal inkjet heads while professional format printers use a much wider range of inks. Professional wide format printers use piezo inkjet heads.
UV curable inks need to be cured with a high dosage of UV-light. These dry instantly and can print on a wide range of uncoated substrates. UV curing inkjet printers are quite expensive.
If you know your printer and the type of print it offers, you can proceed to printing your brochure. Or else, call the customer care of your printer and ask them what type of material you can print on and what quality of paper is required. Laser Printer Colour laser printers are more expensive and the images printed from these look more like the images on your screen. This is because it follows the same colour combination that most softwares use. This is the CMYK- Cyan, Magenta, Yellow and Key(black).
Normally, there are other printers that are marketed under the brand of laser printers. These use a different principle. Instead of using a laser diode, they use LED-light emitting diode or LCD-Liquid crystal displays in the process. Personal Laser printers can print up to eight pages per minute. Commercial printers can print up to 700 pages per minute.
Resolution in most laser printers is high with 600 DPI ( Dots Per Inch). A high end production printer that is available with a commercial printing press may have resolution of 2400 DPI. Resolution Enhancement Technology (RET) is available with lower 300 DPI printers. In case you have a 300 DPI laser printer, make sure that you have RET. Printer Setup In case you have bought a printer and need to set it up, follow the instructions on the CD provided along with your printer. The CD has files required to run your printer. In case you do not have a CD, look up the Internet for the files related to the name of your printer and download and install your printer.
Another way to install your printers is to click on the start button. Go to control panel and look for printer options. Double click the printer option and add the printer you have bought. Many modern operating systems have the ability to detect your printers as soon as you connect them. These operating systems prompt you for installation and run a wizard to do the needful.
Once you've installed your printer, print a test page to see if the print is proper. Print modes You have different quality of print outs depending on the mode you select. You can configure or set your printer to the mode of your choice before printing the file.
Lower Quality for rough pages or proofs being printed. This option named Draft or Standard and is used for quick printouts. Medium Quality for more detailed prints. This goes under the option named Normal or Enhanced and is used for a higher resolution when compared to Draft. MS WordBest Quality is for the highest resolution offered by the printer and is offered under the option named photo quality or best quality.Printing the File Once you've installed the printer and are ready to print, you can choose the Laser or Inkjet printer to do the fine job of printing. Steps in printing the file To print the file in any software: You open the file. Look for the menu "file" and look for the option"Print " in the menu. Choose the print option in the dialog box that opens. Print Dialog Box options Print Dialog Box options
Whether you are printing the whole document or only particular pages. In case of printing particular page, you need to enter the page number of the page. The number of copies you need to print MS Word The Best option would be the right choice to take a print out with your inkjet or laser printer and give it as a proof for the colours and fonts you have chosen. If you still need to modify other properties in order to print your brochure well. On the print dialog box, there is an button called properties. When you click this, it gives you another dialog box with options of layout, resolutions and other details. In case you don't understand these option, look up the help file on the CD given by the supplier.Once you have finished printing a single copy of your brochure. Check the fine print on the brochure and look for spelling mistakes as we always tend to make these small mistakes (unknowingly and unwillingly - so, it is not a sin). Certainly, you wouldn't want all your brochures to have these mistakes. Once you are sure that everything is fine, go ahead and print as many brochures as you please. Commercial printing If your objective is printing a large number of brochures, it's better to go for commercial printing.
Commercial printing requires specialized process like lithography, offset ... etc. Companies that have specialized equipment can do the printing of your brochure for you. You need to contact them for the pricing and the color combinations since commercial printing differs from desktop printing.
Find the best dealer in your city/town. Give them the details of your requirements regarding printing your brochure. Confirm with them the colour you would like to have and ask them if any variations would occur (Most commercial printers differ in the colour combination because printing is done by different processes: two colour process or three colour process) Whether you want to scale the size of the print on the paper (and the size of paper on the laser printer).In case you edit the file before giving it to the printers,
The format of your picture files may need to be changed according to the options given to you by the printer. (either post script '.eps' or '.tiff') Look at your file in different colour modes CMYK(four colour mix) RGB( three colour mix) or duo tone (two colour mix). The rates for printing these are different and you can save money by opting for less color mixture. the fonts you use from your system may not be available with the printer. Check and see or else you may need to copy the particular font and give it to them.Your Journey to the Printing press Some printing presses have an online transfer method where you can upload it via the Internet. So after finishing the process of editing, you can upload it to them. In case that option is not available, you need to save the files to a removable memory device to give it to the printers. Some of the removable media are listed below.
Discs (CD-r, CD-rw, DVD-r DVD-rw or any other dics can be used) Memory sticks ( memory pens or flash memory drives) ZIP drivesNote: There are many options of print and this might be discussed with your commercial print company or continue reading to know more about these options Different types of commercial prints Many of the commercial printing options are cheaper and use more labor intensive methods when compared to digital printing options. Digital print is used for much shorter run jobs and smaller amounts. Letter Press Printing Letter press printing is done by pressing the letters to create a raised surface. These raised letters are then coloured separately. To get this embossed effect is relatively costly. Flexography This is used for printing on plastic foil, acetate films, rubber and polythene based materials. The ink plates are slightly raised to transfer the ink onto the substrate. It uses a fast drying ink and is a high speed process. Intaglio, Rotogravure (gravure is a type of intaglio print process) In this process, the image is etched or engraved into a copper or a zinc plate. The ink is filled into these engraving and a slightly damp piece of paper is placed on the plate. The ink in the incised/etched/engraved part is transferred to the paper. Enhanced transfer of ink is now an electrostatic process. Each colour needed to make the image is added separately. Typically for the CMYK process we would require four units each handling one colour to produce the final image.
For an automated process, a copper or a zinc foil is placed on a cylinder. The rotation of the cylinder and the paper causes the print. This is the rotogravure process. This process is the fastest in the market and uses a reel of paper as feed instead of sheets. Anything from the narrow label to vinyl flooring can be done by this process. Additional processes provide for the inline saddle stitch facilities that are needed for brochure and magazine work. This process is known to transfer more ink to the paper than the other process and hence is used more in art work and photography. It doesn't produce a clean image as that of lithographical process. Screen Printing This uses a stencil to print one colour image. This technique uses a screen between the paper and the ink. Wherever the screen is open it allows the image to be printed on the paper. If more than one colour is required the ink is allowed to dry and the process is repeated with another screen and a different ink. Offset Lithography/ Offset Printing It is a method for printing on a smooth surface. Flexible plastic plates or aluminum plates are used.
Modern plates have a brushed or rough texture that is covered with a photosensitive emulsion. A photographic negative of the image we want to print is placed in contact with the photosensitive emulsion and the plate is exposed to light. The emulsion now shows a reverse of the duplicate which is a positive image.
The above process can also be done through laser technology by a process called Computer- to-plate transfer using a device called platesetter. This is a digital transfer of the image. The plate is fixed onto a drum. A rubber blanket takes the ink from the plate on the drum and transfers it to the paper. Since a rubber drum is involved, it is called offset lithography or offset printing.
Given the different methods of printing, most choose offset printing because of the computer to plate transfer of images to get images that are closer to the colour of the images we see on the computer.